AI Search Insights for Those Shaping Public Opinion

A strong SEO strategy has long been important for making sure you show up when people search for information, but the way people search is changing. Audiences are increasingly turning directly to AI platforms for answers, and now Google itself is changing what people see when they search on their platform.

Reddit has been part of the AI search conversation almost from the start, with brands looking at the platform as an important part of their strategies for showing up in AI-generated answers. But as Ad Age recently highlighted, that conversation is already evolving. New data shows Reddit citations in ChatGPT have dropped significantly, raising questions about how much influence the platform actually has and how quickly that can change.